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Sales Enablement Certification

Pain Points to Look Out For

Pain Points to Look Out For

1. Manual Testing is Too Slow & Expensive
What They Might Say:
  • “We have too many manual testers, and it's costing us.”
  • “Our manual testing takes too long, and it's slowing down releases.”
  • “We rely heavily on manual testing, and automation is a challenge.”

2. Slow Test Automation Creation & Maintenance
What They Might Say:
  • “It takes too long to create automated tests.”
  • “Maintaining our test scripts is a nightmare.”
  • “We need developers to build tests, which slows everything down.”

3. Low Automation Coverage (<70%)
What They Might Say:
  • “Only a small percentage of our tests are automated.”
  • “We're still manually testing a lot, even though we have an automation team.”
  • “We want to automate more but don't have the resources.”

4. QA Bottlenecks Are Slowing Down Releases

 What They Might Say:
  • “QA is delaying our release cycles.”
  • “Developers are waiting too long for test results.”
  • “We need faster feedback loops between QA and development.”

5. High Bug Leakage into Production
What They Might Say:
  • “We keep finding bugs in production.”
  • “Our customers are the ones reporting issues first.”
  • “We need better regression testing to catch issues earlier.”

6. Struggling with Cost Efficiency in QA
What They Might Say:
  • “Our testing costs are too high.”
  • “We can't afford to keep hiring more testers.”
  • “Developer-led test automation is too expensive.”

7. Difficulties Scaling Test Automation
What They Might Say:
  • “We can't keep up with test automation as we scale.”
  • “Our automation framework is breaking down with more tests.”
  • “We need a tool that scales with our growth.”

Summary

✅ If prospects mention slow testing, high manual effort, QA bottlenecks, high bug leakage, or test maintenance challenges, they are a great fit.
🎯 Partners should focus on: reducing costs, increasing automation, speeding up releases, and improving test stability.

Test your knowledge

Multiple correct answers
“We have too many manual testers, and it's costing us.”
“We think that manual testing is the best way, as no automation can check things as well as a human can.”
“We rely heavily on manual testing, and automation is a challenge.”
“Our automation coverage is already above 95% with no issues.”
Multiple correct answers
“It takes too long to create automated tests.”
“Maintaining our test scripts is a nightmare.”
“Our automation engineer can write around 120 tests per year using Selenium. Is it normal?”
“Our tests require no maintenance at all.”
Multiple correct answers
Reducing costs
Increasing automation
Speeding up releases
Significantly shrinking the whole QA department
Encouraging more manual testing instead of automation

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